Dan Heath, Made to Stick
Dan Heath at the Creativity World Forum 2008, presenting: Made to Stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Learn about the anatomy of idead that ’stick’ and get sure-fire methods for making idead stickiers, such as violating schemas, using the Velcro Theory of Memory and creating ‘curiosity gaps’.
For more information, a full report of Dan Heath’s presentation. Visit www.creativityworldforum.be
Posted: November 21st, 2009 unter _Video, Marketing, _en.
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